SONIK 2022:
AD-VENTURES IN MUSIC & MARKETING

Some marketers still think of music as an add-on element, and give it little to no thought when crafting campaigns. At Sonik Philippines 2022, we establish the key role music can play in effective marketing strategies – both for advertising products and services and promoting music and artists. It is a valuable asset and it is worth investing in.

Music and what goes with it can be monetized – as long as we learn how to use it to our advantage.