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ABOUT US

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The year was 2020. A pandemic, an economic slowdown, a wave of social unrest and even a little political tension all find their way into the world and into the nation. This was not a good year. Or was it?

Masterpieces have a thing for being forged in the fire. Marvel Comics was established in the midst of the Great Depression. Our own national hero’s magnum opus, Noli Me Tangere (and El Filibusterismo), was written during Spanish colonial rule. New art styles were formed after WW2, Broadway theatre emerged from the Civil War, and we believe that the music industry is radically transforming amidst this war against a global pandemic. Sonik Philippines will not back down despite the current circumstances - THE INDUSTRY NEEDS THIS - NOW, MORE THAN EVER."

After a successful in-person Sonik in 2019 and a marvelous follow-up digitally in 2020, the National Commission for Culture & The Arts (NCCA) is once again partnering with Homonym, the nation’s premier music agency to stage year 3 of the Sonik Philippines journey. The goal has not changed, Homonym and the NCCA will together continue to push the music sector across all regions of the Philippines, as well as strengthen Philippine relations with more Ministries of Culture around the world. “The NCCA first saw the need for more platforms for the Philippine music stakeholders in 2018, when they partnered with the Embassy of Spain in Manila in mounting the Posporos concerts…Sonik Philippines became an off-shoot from these collaborative projects, and will be a good venue to discuss current issues and trends in the country’s music industry,” says Anne Luis, Head of the International Affairs Office.

Music labels, agencies, artists and fans alike are invited to join this exciting event to discuss what’s next for the Philippine music industry in 2021 and beyond, as well as connect the Philippine music community with each other and the world.

 

#PhilippinesRising

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